French Advertising Giant Havas pulls all its digital ad spending from YouTube as well as Google in the UK. The decision was made after the reports that government and corporate advertisements were being displayed alongside videos that supports extremism. By doing so company has become the first of the major global marketing companies to take this step.
World’s sixth largest marketing services group, Havas, spends £175m on digital advertising on behalf of clients in the UK annually.
Talking about the decision Paul Frampton, Havas UK chief executive and country manager quoted
“We have a duty of care to our clients in the UK marketplace to position their brands in the right context where we can be assured that that environment is safe, regulated to the degree necessary and additive to their brands’ objectives,”
“Our position will remain until we are confident in the YouTube platform and Google Display Network’s ability to deliver the standards we and our clients expect.”
A spokesperson for Havas in London declined to speak to The Independent, and a spokesperson in France was not immediately available to comment.
The news comes after the UK Government said that it had pulled all of its advertising from YouTube after discovering some ads could be funding rape apologists, anti-Semites and hate preachers.
YouTube owner Google was summoned by ministers to explain how it had allowed taxpayer-funded adverts to be shown alongside extremist content, after an investigation by The Times uncovered the issue.